From Mergers and Acquisitions, Divestures, Integrations, IPOs and everything in between, our experienced team of corporate communications experts can help you make the most of your transaction with the audiences that matter most - employees, investors, customers, and traditional and social media.
Balanced and creative communications counsel is paramount in preventing an issue from turning into a crisis. Our team can provide a range of advice on reputational and product issues, one-time incidents and ongoing investigations or regulatory activity. Perspective is key. We bring it...along with forward-looking communications strategy for a fresh take on opportunities to engage.
INTERNAL & EXECUTIVE
In today's world, employees and stakeholders want to hear directly from leadership on today's topics and issues. We ensure you never miss an opportunity to build your brand through thought leadership. And we approach executive communications holistically, advising CEOs, C-suite executives and Communications Departments on the full spectrum of Corporate Communications.
We approach every project with a mix of Purpose + Passion. Our Purpose is clear - helping enhance and protect your corporate reputation while building trust with those that matter most - employees, customers and stakeholders. And we're passionate about helping the people in the industries that make our lives better - animal health and nutrition, veterinary, and food production.
Founder and President
For more than two decades, Julie Lawless has helped shape some of the world's most successful businesses as an executive in Corporate Affairs and Communications.
"Growing up in Manufacturing" at Nissan and Infiniti, she quickly gained the full spectrum of communications experiences in Internal, External, Executive, and Media Relations. Moving to Mars Petcare as an Issues Management expert, she fine-tuned her knack for finding the opportunity within the crisis. And gained her Purpose - working with the organizations that bring the healing power of pets to people.
Her most immersive Corporate Communications experiences came after joining Eli Lilly's animal health division in 2014, Elanco Animal Health. At Elanco, she built the Corporate Affairs function, created a strong Corporate Social Responsibility and ESG platform and integrated Government Affairs and Communications. In 2018, she led the communications of Elanco's IPO - quickly followed by the $7B acquisition and integration of Bayer Animal Health, the biggest integration of the nearly 10 during her time at the animal health giant. She successfully guided the company through several high-profile issues including a Securities and Exchange Commission investigation, two activist investors, and product attacks from environmental activists and top-tier media.
Julie's put her experience to good use serving as an advocate for the Human Animal Bond and the industry. She served as the Chair of the Communications Team at HealthforAnimals - the global association for the animal health sector - helping to shape the industry narrative at a pivotal time. She helped start the Elanco Foundation, the company's 501(c)3 non-profit arm focused on Food Security and Human Animal Bond. She also serves on the Board of Banfield Foundation, working with the organization as they bring access to veterinary care to pets and owners. And she's been a long-time supporter, participant and board member and Chair at Pet Partners, the national leader in demonstrating and promoting the health and wellness benefits of animal-assisted therapy, activities, and education.
Recognizing her leadership in the pet industry and non-profit work, Julie was named a Woman of Influence by Pet Age Magazine in 2021.
Now Julie brings her deep experience and her Purpose + Passion approach to make a positive impact across the animal health and nutrition, veterinary and food production industries. Lawless Strategic Communications was born in 2022 with a vision to provide Corporate Communications counsel to the companies serving animals and their people.